The Science of Success

Neuroscience Hacks You Can Use To Change Behavior, Take Action & Finally Break Through What’s Holding You Back with Dr. David Rock

11 snips
Sep 26, 2019
Dr. David Rock, Director of the NeuroLeadership Institute and author of "Your Brain at Work," shares groundbreaking insights on behavior change. He reveals how our brains easily get stuck in mental patterns, making transformation challenging. Discover the SCARF model, which explains how perceived threats impact decision-making. Dr. Rock emphasizes the power of language in reshaping our experiences and offers practical strategies for developing lasting habits and creativity, essential for personal and organizational growth.
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ANECDOTE

Avocado Toast

  • David Rock ordered avocado toast, and his friend asked for the same without toast.
  • The waiter, stuck in a mental schema, served a side of avocado with an egg.
INSIGHT

Mental Schemas

  • Getting stuck in mental schemas limits creative thinking, as demonstrated by the "time flies like an arrow" exercise.
  • The brain fixates on the most common interpretation, hindering exploration of alternative meanings.
INSIGHT

Unconscious Power

  • The unconscious brain excels at reorganizing thoughts, but it's inhibited by conscious thought.
  • To achieve breakthrough moments, quiet the conscious mind to allow unconscious solutions to surface.
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