CI to Eye with Monica Holt CI to Eye | Competing with the Couch
As we near the end of 2022, arts organizations are still in recovery mode. Audiences are slow to return to cultural activities, and without proper benchmarks for attendance and revenue planning, arts leaders are without a compass. In this episode, we consider how audiences have evolved, propose fresh ways to engage and retain attendees, and share predictions for the new year.
Media Moment (1:40) - Priya talks with CI’s VP/Managing Director, Christopher Williams, about a recent Washington Post article highlighting the pandemic’s influence on human behavior.
CI’s Stance (8:44) - Principal Consultant Sam Kindler connects with Sara Villagio, CMO of Carnegie Hall, who led a panel at Boot Camp 2022 on the future of subscriptions/memberships. They discuss crucial learnings to help you meet your audience's evolving needs.
CI to Eye Interview (23:22) - Priya sits down with Colleen Dilenschneider, Founder & Managing Director of IMPACTS Experience, to discuss the driving factors for audience behavior today and the power of mission and storytelling. Colleen also dives into pressing visitor engagement trends for 2023 as we continue on the road to recovery.
LINKS:
Washington Post: Is the Pandemic Over?
DMBC 2022: The Future of Subscription and Membership Models
JCA Arts Marketing: Subscription decline is an opportunity—not a threat