The Marketing Companion
The creator-based commercial strategy
Dec 4, 2023
Creators building brands and businesses faster than large brands. The shift from 'influencer' to 'creator' and the negative portrayal of influencers. The power of creators in marketing and challenges of social listening platforms. Importance of channels like Discord and Telegram. Future of communities and creator economy.
34:24
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creators are building brands and businesses faster than large brands, highlighting the importance of community in marketing strategies.
- The shift from 'influencers' to 'creators' reflects the industry's seriousness and desire to be recognized as a serious business in the creator economy.
Deep dives
The Importance of Community in Marketing Strategy
The podcast episode emphasizes the growing significance of community in marketing strategies. The speaker highlights the need for brands to pay attention to this emerging trend, as customers are increasingly moving into communities. This shift in consumer behavior affects attitudes towards influencers and creators, leading to a change in terminology from 'influencers' to 'creators.' The podcast also discusses the power of creators in fostering intimate connections and building strong emotional relationships with their audience. Additionally, the episode explores the role of smaller creators in driving significant business and the connection between creators, commerce, and community.
