When Ameet Shah first introduced Wodify to the CrossFit community, he had his work cut out for him. Convincing a bunch of gritty, low-tech fitness die-hards to ditch the whiteboard and put up a TV screen was a tall order.

But he did it — and today Wodify serves more than 5,000 gyms around the world.

Ameet joined Chris Cooper to talk about his journey from crab-sales website designer (yes, you read that right) to tech start-up founder to business leader.

Links:

Wodify
Gym Owners United

Timeline:

1:01 – From MBA to ilovecrabs.com.

6:23 – Starting his first company.

7:42 – The birth of Wodify. 

12:05 – Convincing people to trade the whiteboard for a digital tracker.

16:55 – Learning from a $750,000 mistake.

19:34 – Funding Wodify’s creation. 

22:03 – Providing high quality with low overhead. 

24:21 – Developing Wodify’s culture. 

27:17 – Admitting mistakes.

33:21 – Communicating with customers, overselling, and the product roadmap.

40:58 – Why Wodify walked away from a partnership with CrossFit, LLC.

45:22 – From entrepreneur to boss to leader.