Today's #MeetCoolPeople episode is packed for any business owner who knows they need to do more video, but feels stuck. I sat down with Mario Wilson from 12 Media Group. He’s run his video production company for over 14 years, helping small businesses build trust using video.

Mario’s approach is refreshing. He doesn’t just focus on making you look good on camera. He cares about showing the real people in the company, not just the owner. We talked about how getting all team members on video can actually help you avoid the “bottleneck” where every client expects to work directly with the founder. Mario’s seen firsthand how showing the faces behind your company builds trust, helps close deals, and beats out competitors… even when your price is higher.

Here’s some things I took away from this conversation:

Get Your Team On Camera: Don’t go solo in your business videos if you have a team. Show who’s doing the work behind the scenes.
Brand Story First: The first video you should create is about why you started, what you do, and what makes your business unique. Skip the pitch, start with heart.
Just Start, Don’t Wait: Mario’s advice? Use your phone, keep it simple, and get started. You’ll get better as you go.
Use Client Questions for Content: Capture the questions potential clients ask. Each could be a quick video for social media.
Behind-The-Scenes Footage Works: Record short clips of you and your team in action. It’s easy, real, and builds credibility with your audience.

If you’ve felt awkward in front of the camera or get stressed about making things perfect, Mario’s process will put you at ease. He even shared how editing can help smooth things out. Perfection is never the goal.

Be sure to connect with Mario at https://12mediagroup.com

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