The Sporkful A Battle Over The Secret Of Nooks And Crannies
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Jun 9, 2025 Ben Naddaff-Hafrey, a senior producer at Revisionist History, dives into the intriguing world of Thomas’ English Muffins and their legendary nooks and crannies. He narrates the captivating tale of a skilled baker whose departure to a competitor ignited a fierce legal battle over the secret recipe. The conversation also explores the emotional connection many have with breakfast foods and unpacks the historic significance of these beloved muffins in the baking industry.
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The Secret Muffin Recipe Leaked
- Only about seven people at Grupo Bimbo know the secret recipe for Thomas's English muffins.
- When a senior executive with this knowledge left for a competitor, it triggered a major legal battle.
Nooks and Crannies Trademarked
- Thomas's English muffins' "nooks and crannies" are trademarked and a unique selling point.
- Grupo Bimbo owns Thomas's and controls this half-billion dollar product closely.
Unhappy Executive Joins Competitor
- Chris Botticella, a senior Grupo Bimbo executive with recipe knowledge, was unhappy with company cost-cutting.
- He secretly negotiated to join competitor Hostess, leading to legal action.
