Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Ani Chaudhuri, CEO & Co-Founder of Dasera, a data security platform that has raised $21 Million in funding.

Here are the most interesting points from our conversation:

• RSA Highlights: Ani shared his experience at RSA, where he walked 21 miles in four days, emphasizing the intense activity and engagement at the event.
• Evolution of Tech Companies: Ani discussed how building tech companies has evolved over 20 years, highlighting the shift from owning servers to leveraging existing infrastructures.
• Data Security Fundamentals: Dasera's approach to data security revolves around four key questions: where is my data, what data do I have, who has access, and what risk is introduced.
• Market Readiness: Ani emphasized the importance of market readiness for success, explaining how the increasing awareness and regulations around data security have benefited Dasera.
• Fundraising Insights: He detailed the stages of fundraising, from pre-seed to Series A, and how focusing on customer success and market validation was crucial.
• Future Vision: Looking ahead, Ani believes the future of data security will involve more comprehensive and automated solutions that integrate signals from various platforms to provide context-aware security.

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

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The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.

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