One of the biggest questions that I get asked is why we chose the direct-to-consumer (DTC) route instead of getting on the shelves of major retailers. In today’s episode, Lauren and I talk about the benefits of being DTC, how we collect data and insights about our customer base, and how we’ve harnessed the power of social media to build the Lite Pink brand before we even launch. Being able to connect to our followers and build relationships in the DMs has been an invaluable tool, especially with all the delays we’re facing. We discuss how to convert social media comments into sales and create a community of people who truly align with your brand. We also share our major takeaways from working in new and uncertain environments.

IN THIS EPISODE, WE TALK ABOUT:

Exciting Lite Pink updates
Learning that you can still move forward and make decisions even when you don’t have all the answers
How social media has helped us generate buzz and create the identity of Lite Pink
The advantages and challenges of both DTC and launching in retail
Creating organic reach on social media

RESOURCES

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CONNECT WITH LAUREN

Follow Lauren: @thelivelylo

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

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Listen to Girlfriends & Business

892. The Power Of Social Media & Why We Chose To Be Direct To Consumer