Coach Business
165: Change Is Good (The Coaching Industry Is Growing Up)
Oct 9, 2024
The coaching industry is transforming, moving away from aggressive sales tactics toward a more genuine approach. There’s a shift in how people make purchasing decisions, emphasizing self-awareness and integrity. The speaker compares coaching to the role of a pastor, underlining its importance in personal growth. Embracing change and evolution is vital for both coaches and clients, encouraging everyone to honor their unique journeys and identities. Positive change is not just welcome; it's necessary for growth in this dynamic field.
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Quick takeaways
- The coaching industry is evolving towards more authentic and honest communication, promoting healthier buying decisions for clients.
- This shift allows coaches to build fulfilling relationship-based businesses rather than relying on manipulative sales tactics, creating sustainable success.
Deep dives
The Shift in Market Dynamics
The coaching industry is experiencing a significant shift in market dynamics, which is viewed positively. Previously characterized by a 'wild west' mentality, many clients acted out of fear of missing out (FOMO) and regretted impulsive buys due to under-delivery from some coaches. This change indicates a maturation within the marketplace, where clients now recognize whether it's the right time for them to invest, leading to healthier buying decisions. This evolution enhances communication and honesty between coaches and clients, allowing for more thoughtful partnerships.
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