The Journal. The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show
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Nov 21, 2024 
Joe Flint, a WSJ reporter and media industry expert, unveils the dramatic twists behind the trade that saved 'Inside the NBA.' He shares insights on how TNT's loss of NBA broadcasting rights nearly ended the beloved show. Flint discusses the show's role in revolutionizing sports broadcasting, blending humor with analysis. He also dives into the competitive landscape of media rights, revealing how a surprising deal between Disney and TNT reshaped the industry. Listeners get a peek into the evolving world of sports media and its impact on fans.
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Inside the NBA
- "Inside the NBA" on TNT features Ernie Johnson, Kenny Smith, Charles Barkley, and Shaquille O'Neal.
- The show's popularity stems from the hosts' chemistry and banter about their NBA experiences.
Loss of NBA Rights
- Warner Brothers Discovery lost NBA broadcast rights, jeopardizing "Inside the NBA."
- Fans expressed concerns about the show's potential cancellation.
TNT and the NBA
- TNT's history with the NBA dates back to 1989, significantly boosting the network's popularity.
- "Inside the NBA" became a key element of TNT's NBA coverage.