The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show
The Journal.
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The Evolution of NBA Broadcasting and Its Impact
This chapter explores the impactful relationship between the NBA and TNT, beginning in 1989, and traces the evolution of 'Inside the NBA' as a cornerstone of the network's success. It emphasizes how the show's distinctive mix of humor and analysis not only captivated audiences but also transformed the sports broadcasting industry.
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