OWNR OPS Podcast 10: RANKING #1 ON GOOGLE FOR DUMPSTER RENTAL W/ BODHI GALLO
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Dec 28, 2023 Bodhi Gallo, owner of a dumpster rental & junk removal business in New York, shares the economics behind the dumpster rental business model and local SEO tips. Topics include optimizing for junk removal terms, subcontracting smaller jobs, the importance of delegating tasks to local workers, marketing strategies like creating backlinks and linking website to Google My Business profile, seizing the opportunity in service business and digital marketing, strategies for improving search engine rankings, and the bare minimum marketing strategies for local service business.
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Buying and Growing a Dumpsters Business
- Bodhi bought a 20-dumpster rental business from a retiring owner for $100,000 during college.
- He grew it significantly to 50 dumpsters with two trucks, boosting revenue and receiving buyout offers.
Dumpster Rental Revenue Model
- Dumpster rental revenue depends on dumpster turnover and rental duration.
- Contractors hold dumpsters longer, slowing turnover; homeowners rent shorter terms but yield better margins per dump.
Start With Digital Presence & SEO
- Build a website, Facebook page, and Google My Business profile immediately for your service business.
- Use Google ads initially to grow, then focus on dominating local SEO for long-term cost-free growth.