A Tea Expert | John Snell | Owner and CEO | Ela's Tea Company and NMTeaB consultancy |

With over 35 years in the tea industry, working at origin, importing and within the CPG space (branded & PL), John Snell has the vertical context required to make sense of the industry, whatever your needs including, Production management, Sensory, Procurement, Supply chain management, Product development and Portfolio and channel management.

00:33- About John Snell and his journey. 

• John Snell is the principal at NM Tea B Consultancy, with expertise in sourcing that spans 35 years of procurement, supply chain management, and importing tea for major brands and private label suppliers. 

• He also owns Ela’s Tea, a specialty tea supplier and blender. John resides in Toronto, Canada. 

• John Snell, has been visiting tea farms and plantations in almost every spot where tea is grown for 4 decades. 

• John has sat on the Board of the Ethical Tea Partnership and has developed sustainable development programming for various entities.

• He is proud to have assisted various FAO papers on revitalizing the tea sector and on broader sustainability foci.