Behavioral Science For Brands: Leveraging behavioral science in brand marketing. CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them
Dec 31, 2025
Explore why New Year’s resolutions often fail and how behavioral science provides the keys to success. Discover the impact of public commitments and effective strategies like habit stacking. Learn how reducing friction can enhance positive behaviors, like increasing vegetable consumption. Personal stories illustrate practical applications of these techniques, revealing actionable methods for sticking to resolutions. Plus, recommendations for impactful books on building lasting habits round out this insightful discussion.
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Active Commitments Strengthen Follow-Through
- Active commitments (writing or saying plans aloud) tap consistency and sharply reduce no-shows or failures.
- Richard Schott and Michael Aaron Flicker show active commitments beat private intentions for follow-through.
Make Your Resolution Public
- Tell other people and write down your resolution to create reputational pressure.
Friction Drives Big Behavior Shifts
- Tiny amounts of friction (utensil type, a few inches) change choices by double-digit percentages.
- Richard Schott emphasizes people underestimate friction and overestimate motivation.