This week on Demand Gen Live, Chris Walker and Megan Bowen broke down the difference between marketing sourced revenue and marketing influenced revenue, and which you should be focusing on. They also talked about how word of mouth amplified your marketing and the role of email nurture in B2B marketing and how to nurture prospects by other distribution means. After covering the agenda, Chris and Megan answered questions in regards to nurture campaigns, LinkedIn paid ads, and the importance of having an SME on board with creating content.
