
Ninja Selling Podcast Finding The WHY That Accelerates Your Business - NC008
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Jan 24, 2019 Discovering your true motivation is key to success. The hosts dissect the common misunderstanding of 'finding your why' and its importance in driving meaningful action. They share stories highlighting how a powerful why can create dramatic results, like freeing loved ones from burdens. Exploring life's events can reveal authentic desires, while limiting beliefs may cloud your true aspirations. They emphasize that aligning personal goals with service leads to wealth and fulfillment. Finally, listeners are encouraged to dream big and let purpose guide their actions.
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Why That Sparked 107 Conversations
- Garrett describes a coaching client whose why was to free her husband from a brutal commute. She then had 107 forward conversations the next week and dramatically increased engagement.
- That why produced immediate, visible activity and social invitations that accelerated her business growth.
Why vs. Mission: Motivation Difference
- Garrett and Matt distinguish between goals (missions) and why: income targets are missions, not motivating whys. A deep why explains why a mission matters and sustains effort beyond short bursts.
- Without a compelling why people revert to old patterns once initial effort wanes.
Moving Forward Or Backward Only
- Garrett notes you're always moving forward or backward; settling ends forward momentum. A continuing why keeps you progressing and prevents decline after reaching comfortable goals.
- Retirement or complacency without new goals often leads to physical and mental decline.





