The Scott Scheper Podcast
Referrals As a Negotiation Mechanism
Aug 21, 2023
Learn the importance of referrals and building a referral mechanism in your business through stories and encounters. Explore using referrals as negotiation leverage and strategies for starting with a high fee, equity partnerships, and finding deals and opportunities.
10:54
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Quick takeaways
- Negotiating for referrals in a deal can lead to more business and help build a network of clients.
- Engaging in equity partnerships can allow for accountability and expand networks for writers and creators.
Deep dives
Using Referrals as Negotiation Leverage
In this podcast episode, the host shares an interesting negotiation hack that his friend Dan, a former hiring manager, used successfully. Instead of accepting a lower fee, Dan negotiated for a 5% fee with the condition of receiving five referrals per year from his counterpart after landing the client. This strategy not only resulted in more deals but also provided an opportunity for Dan to stay in touch with his clients and regularly build his network. The host highlights that this referral mechanism is similar to Jay Abraham's concept of asking for referrals and leveraging them in business.
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