Ops Cast How AI Upleveled the Promise of Personalization with Dean de la Peña
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In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.
Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.
Topics covered include
• How to apply predictive consumer intelligence to marketing workflows
• The value of identity resolution in campaign planning
• Practical approaches to scaling personalization based on real data
This episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.
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