📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands

In this episode, we’re diving deep into a crucial topic: the pitfalls of over-relying on sales automation. 

We'll share why cutting corners with automation can harm your prospects, the importance of personalization, and why hard work still plays a vital role in successful sales. 

Get ready for some real-world horror stories and actionable tactics to keep your sales game authentic and effective. 

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.