The Global Discussion The Global Discussion - Jenny Li Fowler: MIT, Organic Social Media, and Building Online Communities
Jenny Li Fowler, the Director of Social Media Strategy at MIT, joins The Global Discussion host Simon Hodgkins to discuss organic social media and how to build flourishing online communities. Jenny is known for her distinctive expertise in digital engagement, offering listeners an insightful perspective on crafting authentic and organic social media presences. She is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space. With an extensive social media, digital strategy, and broadcast journalism background, Fowler has carved a niche for herself. Her credentials speak volumes - from being Editor-in-Chief of State Farm's Auto Learning Center to her role as the Social Media Manager and Web Editor for Harvard Kennedy School of Government. MIT, where Jenny currently spearheads social media initiatives, prides itself on its mission of bettering the world through education, research, and innovation. It's a community characterized by its distinctive blend of fun, inventiveness, and a deep-rooted passion for numbers. For Jenny, social media isn't just about posting content; it's about creating a strategic plan that aligns with the brand's overarching growth objectives. Her book meticulously details how one can determine the best platforms for engagement, streamline approval processes, and strategically build content calendars. With the ever-evolving nature of digital platforms, staying ahead of the curve is crucial. Jenny shares insights into this and many organic content, engagement, and community-building areas. If you are interested in producing engaging content, demonstrating how organic content can deliver results, and how Jenny and MIT approach this, join us on this compelling social media episode of The Global Discussion. Jenny Li Fowler is not just a master of her craft but also a pioneer in digital strategy and community engagement.
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