The Tool 95% of CRE Pros Don’t Use Right (But Should) | Site To Do Business with Ben Wilson

What if your best CRE hire was already in your toolkit… and you were barely using it?

This week we’re joined by Ben Wilson, the guy who trains the instructors who teach brokers how to use Site To Do Business (STDB) — the most powerful (and most underused) platform in commercial real estate.

We dig into:

🔹 The biggest mistakes brokers make with STDB

🔹 How to use trade areas, drive times & custom maps to win business

🔹 Real-life case studies of deals unlocked through the platform

🔹 The difference between “using it” and using it right

🔹 Tools even CCIMs often miss

If you’ve ever opened STDB and thought “Where do I even start?” — this episode is for you.

🎧 Hosted by Timmy Barron & Bo Barron

📺 Watch more episodes: https://www.youtube.com/@commerciallyspeaking

💡 Learn more about STDB: https://www.stdb.com

#CRE #CCIM #STDB #CommercialRealEstate #BrokerTools

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Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 👨‍🏫CI102 — https://www.ccim.com/education/ccim-institute-student-tools/find-course?start[date]=&end[date]=&keyword=&sort_bef_combine=default_DESC&title[2756]=2756
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:01 - Welcome00:02:55 - Bo Has A Confession00:04:39 - Why Timmy Love STDB00:05:33 - Who Uses STDB?00:07:23 - How Ben Wilson Fell Into His Role At STDB00:08:16 - What Does It Cost To Access STDB?00:09:20 - AD - CRE Investor Coach (https://bit.ly/43t6Vrl), Site To Do Business https://stdb.com00:10:35 - Bo Presents The Scenario For Our Demo00:12:52 - Looking At The Top Performing Locations of COhatch00:14:54 - Searching Within a 3 min Drive Time00:16:58 - The Tapestry Profile00:18:38 - Points of Interest Search00:21:54 - Let’s Look At The Lower Performing COhatch in Duluth00:23:56 - COhatch Will Not Go Down Town00:26:08 - No Easy Access To An Airport?00:29:52 - Creating A Custom Variable (The Psychographic Cocktail Mixer)00:32:04 - The Hexagon Map (Me Want Honeycomb)00:36:52 - Single Location Vs Multiple In the Same Market?00:39:00 - AD - Site To Do Business (https://STDB.com)00:39:39 - How The Tapestry Chart Is Organized00:41:33 - What Do You See, Bo?00:44:32 - Can It Tell Me What Markets To Look At?00:48:01 - Why This Tool Is A Broker’s Superpower!00:50:50 - CI10200:52:39 - How Will AI Change The Way STDB Is Used?00:58:55 - You Might Be Working Yourself Out Of A Job01:00:58 - Data Discovery Tool01:07:14 - Vancouver!01:08:30 - How To Contact Ben Wilson01:09:03 - Outro