Daily Boost Motivation and Coaching

Science Behind Getting Excited About Life

Sep 2, 2025
Explore the exhilarating science behind anticipation and its vital role in motivation. The brain actually craves the excitement of what’s to come more than the rewards themselves. Personal stories reveal how optimism can thrive even in the face of loss. Learn about the 'anticipation engine' formula for maintaining a fulfilling outlook, and discover how mindfulness can amplify your excitement for life. Get ready to understand why having things to look forward to could be the key to unlocking your motivation!
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ANECDOTE

Launching Through Loss

  • Scott launched his business the day his wife received a terminal diagnosis and she died 100 days later.
  • He chose to seek possibility and kept building the podcast and coaching work after her death.
INSIGHT

Anticipation Beats The Actual Reward

  • Anticipation produces stronger motivation than receiving the reward itself.
  • Dopamine fires when you expect a reward, so the lead-up often feels better than the outcome.
ADVICE

Build An Anticipation Engine

  • Build an "anticipation engine" by deliberately scheduling things to look forward to.
  • Use anticipation to increase motivation and focus in daily life.
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