Balance, Being, Body and Business

A lot of people seem to think that in order to be successful, they have to give up all other aspects of their life, but that's not true. In fact, finding balance is one of the most important things you can do if you want to grow a successful business.

Join us for a brand new episode where Brendon Macdonald from Digital Smile Design talks about his journey, the lessons he learnt as an entrepreneur and how it helped him grow and be successful in life.

Here's some of the great stuff that we cover in this show:

• Brendon & his wife started their business over 10 years ago when a large publishing company left Europe after the 2008 crash. They started to sell advertising for their magazine and eventually bought out the other partners in the dental publication. As digital media became more popular they decided to start Yello Veedub as a social media marketing agency with 50+ dental clients including DSD who later bought their agency.
• Brendon talks about the challenges he faced when he went from having his own agency and making all the decisions himself to working for DSD as an employee.
• Brendon experienced an identity crisis with his business, Yello Veedub. He was constantly in a fight for survival and had no time to reflect or grow as an individual. After the sale of Yello Veedub, Brendon began focusing on four main pillars: balance, being, business and body.
• There are three key areas to meaningful growth: autonomy, mastery and purpose. Brendon realized he was holding his team back by providing all the answers himself instead of allowing them autonomy and self-discovery. Becoming a coach was one of the biggest learning moments for him - working on the business rather than just within it had huge impacts on both his own productivity and morale within his organization.
• Brendon suggests focusing on balance in order to maximize business performance. He recommends listing activities that are classified as working in the business and assigning a percentage of time towards them. He also emphasizes building processes, delegating tasks, and creating autonomy within the team to free up more time for long-term planning.
• People are always looking to move up and have more success, defined however they see fit. This can be a difficult mindset to break out of, but it is possible. Brendon has gone through many changes in the past few years and shares that it was difficult at first because he had to get used to not being in charge all the time. He has since learned how to better communicate with those around him and present his ideas in a way that is more effective.

-----------------------

ABOUT BRENDON

Brendon is an astute problem solver who strives for excellence and executes plans with care and determination. He inspires others with his discerning nature and conscientious, measured approach.

Brendon Macdonald is Sales & Marketing Director at Digital Smile Design (DSD) where he took this position when DSD acquired Yello Veedub, his Sales & Marketing Agency in 2018. Yello Veedub, a Full Service Sales & Marketing Agency in 2015, specializing in the dental market. Before this he was involved in several social media consulting and e-commerce businesses focusing and specialising in the global health sector.

Brendon has extensive experience in brand & online digital strategies in the B2B & B2C healthcare & e-commerce sectors. He has a Bachelor of Economics from Rhodes University (2003) and worked in investment banking for a number of years before starting his own businesses in the retail sector before his last venture with Yello Veedub.

-----------------------

For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.