Seller Sessions Amazon FBA and Private Label

Building a Brand from Scratch Today On Amazon

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Oct 17, 2024

Nafiseh Razavi, founder of StudyKey, an innovative educational tool for language learners, shares her inspiring journey. She focuses on outdoor learning to minimize screen time, inspired by her own challenges with language acquisition. Nafiseh discusses the importance of personal engagement in brand promotion, balancing quality and quantity in her social media strategy. She emphasizes storytelling and authentic content creation to connect with her audience, revealing the resilience needed to navigate brand management and financial hurdles on Amazon.

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Intro

00:00 • 2min

Embracing Outdoor Learning and Community Through Language Acquisition

01:54 • 3min

Navigating Brand Management and Financial Challenges on Amazon

04:27 • 2min

Crafting Compelling Video Content

06:03 • 14min

Building Confidence in Brand Representation

19:45 • 4min

Building a Brand from Scratch Why Nafiseh Razavi Is the Face of Her Growing Brand In this episode of Seller Sessions, we explore a fresh approach to selling with guest Nafiseh Razavi, founder of StudyKey, an educational tool for language learners. Key Takeaways:

StudyKey is a compact educational tool aimed at helping language learners study away from digital distractions.
Nafiseh’s journey is pretty unique because she is both the creator and the face of her brand (most sellers prefer to stay in the background) , promoting a personal connection with her customers. She emphasizes how being hands-on has helped her keep costs down while also ensuring that the product is represented exactly as she envisions.

Building a Brand from Scratch:

The motivation behind StudyKey came from Nafiseh’s personal experience learning Spanish and recognizing what was missing in her own language learning journey. This insight shaped the product, which is designed to reduce screen time and encourage outdoor studying.

Challenges & Strategies:

Financial constraints led Nafiseh to take charge of her social media and content creation, ensuring authentic brand representation. She discusses the importance of balancing quality with quantity in social media posts, preferring a hands-on approach to engaging with her audience.

Product Promotion & Social Media:

Nafiseh shares her process for creating content, using real-life scenarios to integrate her product naturally into daily activities.
She emphasizes consistency in posting, aiming for daily content while focusing on quality over volume.

Advice for Aspiring Entrepreneurs:

For those looking to take a similar approach, Nafiseh advises stepping out of your comfort zone and embracing the role of being the face of your brand. She highlights the importance of persistence, learning from mistakes, and continuing to improve with every step.

Future Plans:

Nafiseh is focused on scaling her brand, expanding beyond Amazon, and creating more products to support her community of language learners.