Letting & Estate Agent Podcast What should we be charging as UK Estate Agents? - Ep. 2391
Nov 18, 2025
In this lively discussion, Miranda Menzies, a self-employed estate agent from Northamptonshire with years of experience, shares her thoughts on pricing in the real estate market. She emphasizes that agents should charge fees they feel comfortable with, rather than conforming to standard percentages. Miranda challenges common perceptions about market fees and highlights the importance of client satisfaction over chasing higher prices. Her insights into personal comfort zones and sustainable business practices offer a refreshing perspective for fellow agents.
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Set Fees Based On Comfort Not Percentages
- Charge what you feel comfortable and honest charging rather than following a fixed percentage benchmark.
- If your fee lets you run a decent business and serve clients well, stick with it.
Market Fees Vary Widely
- A wide market spread (0.5%–2.5%) shows there's no one-size-fits-all fee.
- Charging lower doesn't automatically mean you're a better or worse agent.
Know And Respect Your Glass Ceiling
- Know your personal glass ceiling and be willing to operate within it.
- Communicate a clear, agreed fee to clients and don't feel pressured to exceed your comfort level.