Uplevel consumer engagement: Getting up close and personal with digital health w/ Kathleen Ellmore

Consumer behavior can be fickle, change on a whim, or be influenced by unseen stressors that most folks on the outside may not ever consider. That makes it difficult to get to the heart of what really drives those behaviors - that is, unless you know how to weigh and measure stressors and trends and reach your customers. When it comes to nailing down consumer health behavior and driving more positive choices, Kathleen Ellmore knows the deal. In a world where marketing and “knowing” your customer has taken a backseat to driving sales, she’s tapped into A/B testing and taken it to a whole new level. Driving engagement and commercialization can be a tricky business for sure, but when you’ve got all the data at your fingertips - and strive to take it personal - you’re going to go further, faster. Using real world examples and serving them up in common settings, Kathleen shows our listeners and viewers how to truly drive customer engagement. Here are the show highlights: 3 best practices to increase adoption & engagement (4:25) Common challenges to an omni-channel approach (7:12) The digital transformation that’s taking place in healthcare (12:03) Two key ways SMS is a fantastic channel (14:13) Do this to stand out in an omni-channel approach (17:08) Getting personal with digital health (18:02) Guest Bio Kathleen Ellmore is the Co-Founder and Managing Director of Engagys, a company that leverages behavioral economics with evidence based communications to increase consumer engagement. A pioneer in bringing the best of consumer marketing and data-driven methodologies to healthcare, Kathleen’s focus is to motivate and drive better consumer health decisions. Kathleen has an undergraduate degree from the University of New Hampshire and an MBA from the Kellogg School at Northwestern. If you’d like to reach out to Kathleen, you can find her on LinkedIn at Kathleen Ellmore.