Just Get Started #463 Bryan Yates - Performance Coach and Experience Producer
Epside #463 features Bryan Yates, Performance Coach and Experience Producer
00:00 – Intro01:10 – Burnout at Disney and leaving the grind08:15 – Tying identity to job title13:00 – Cycling, addiction, and obsessive patterns21:10 – Traits of people who successfully change24:05 – Change happens at the speed of pain28:50 – Status, motive, and marketability31:50 – Hunter vs. gardener mindset36:15 – Stripping away vs. transformation44:10 – Tactical daily mindset reset49:50 – Start with a clear why
Find Bryan Online:
Website: https://locomotivcoaching.com/
LinkedIn: https://www.linkedin.com/in/bryanyates/
YouTube: https://www.youtube.com/@coachbryanyates
About Bryan:
Bryan Yates helps high-functioning creative leaders stuck in cycles of grinding. He trains them to shift perspectives and access their unused gears when they've hit inflection points.
After documenting 4000 hours of holocaust testimonies at Spielberg's Shoah Foundation, Bryan experienced the soul-crushing grind at Disney, where "don't bother coming in Sunday if you weren't here Saturday" was the unspoken rule. That taught him how patterns that create success become chains that prevent growth.
His journey through corporate burnout, two costly partnership dissolutions, and recovery from workaholism and alcoholism revealed that most high achievers operate in patterns that once served them but now trap them. He channeled these insights into building businesses including The Bovine Classic, "America's 4th-Hardest, Cow-Themed, Gravel Cycling Ride."
His coaching methodology draws from competitive cycling (where "always be shifting" preserves energy), performance coaching principles, and recovery wisdom. This unique blend creates his "Shift your..." framework—a systematic approach to accessing unused potential.
👋 Say hi to Brian!