Richard New & Ashlee Middleton - 'Laseraid - A new way to access aesthetic devices' #281

Dec 5, 2024

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Episode 281 hosts Richard New (CEO) and Ashlee Middleton (Commerical Sales Manager) of Laseraid.

In this episode we discuss the shifting focus in the industry towards skin and device-led treatments. Our guests describe Laseraid's unique business model that offers affordable access to aesthetic devices through subscription, rent-to-own or outright purchasing options. We explore the company's origins, its comprehensive service and support system, and its consultative approach to help clinics choose the right technology. We also delve into the challenges that clinic owners face when integrating new devices, from economic pressures to ensuring technology meets clinical and financial needs. We highlight the importance of researching and planning before investing in aesthetic technology and emphasize the flexibility and support that Laseraid provides. 00:00 Introduction and Context 00:36 Meet the Experts: Richard New and Ashley Middleton 00:59 The Evolution of Laseraid 02:13 Understanding Laseraid's Business Model 02:34 Richard New's Background and Insights 07:12 Economic Challenges and Market Trends 11:18 Laseraid's Unique Selling Proposition 14:55 Guiding Clinics to the Right Device 25:16 Flexible Subscription and Purchase Options 34:04 Integrating Devices into Clinics Successfully 38:32 Choosing the Right Device for Your Clinic 39:16 Common Mistakes in Device Purchases 40:11 Understanding Your Business and Market 42:46 Planning for Success with New Technology 46:18 The Importance of a Strong Servicing Team 51:00 Handling Device Repairs and Maintenance 01:04:09 The Future of Body Contouring and Skin Treatments 01:08:08 Laseraid's Vision and Expansion Plans 01:11:10 Advice for New and Growing Clinics This podcast was sponsored by Laseraid CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

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