Traction The Mistakes That Took Us From 0 to $6B in 18 Months with Yinon Costica, Wiz
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Yinon Costica, Co-Founder and VP of Product at Wiz.
Explosive growth is every startup’s dream but it’s not easy. It’s rarely ever a linear path.
Mistakes are inevitable. They can make or break your business’ success while you’re scaling your teams, troubleshooting your product, and onboarding your first clients.
In this episode, Yinon shares the mistakes the team at Wiz made early on that ended up helping their business skyrocket into exponential growth and become the fastest-growing cybersecurity company in the world.
Specifically, Yinon covers:
1:12 - The backstory behind Wiz
3:43 - Key developments that shape you as a founder
6:44 - Coming together to work with co-founders from a previous company
9:27 - Keeping the team together during the toughest times
13:27 - Becoming a $6 billion company in 18 months
17:18 - Key questions that founders should ask potential customers
21:12 - Picking initial questions to ask future customers
25:22 - Tactics to acquire customers early on
30:24 - How culture plays a role in scaling
37:07 - Recruiting too many employees
40:32 - How to prioritize what to build and what not to build
42:23 - What is product debt and how do you determine it within a company?
50:25 - How startups should think about building products with simplicity
54:49 - Key KPIs to measure success
1:00:14 - How to find people who don't require micromanagement
Learn more at https://tractionconf.io
Connect with Yinon Costica: https://www.linkedin.com/in/yinonc/?originalSubdomain=il
Learn more about Wiz at https://www.wiz.io/
This episode is brought to you by:
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