On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Yinon Costica, Co-Founder and VP of Product at Wiz.

Explosive growth is every startup’s dream but it’s not easy. It’s rarely ever a linear path.

Mistakes are inevitable. They can make or break your business’ success while you’re scaling your teams, troubleshooting your product, and onboarding your first clients.

In this episode, Yinon shares the mistakes the team at Wiz made early on that ended up helping their business skyrocket into exponential growth and become the fastest-growing cybersecurity company in the world.

Specifically, Yinon covers:

1:12 - The backstory behind Wiz

3:43 - Key developments that shape you as a founder

6:44 - Coming together to work with co-founders from a previous company

9:27 - Keeping the team together during the toughest times

13:27 - Becoming a $6 billion company in 18 months

17:18 - Key questions that founders should ask potential customers

21:12 - Picking initial questions to ask future customers

25:22 - Tactics to acquire customers early on

30:24 - How culture plays a role in scaling

37:07 - Recruiting too many employees

40:32 - How to prioritize what to build and what not to build

42:23 - What is product debt and how do you determine it within a company?

50:25 - How startups should think about building products with simplicity

54:49 - Key KPIs to measure success

1:00:14 - How to find people who don't require micromanagement

Learn more at https://tractionconf.io

Connect with Yinon Costica: https://www.linkedin.com/in/yinonc/?originalSubdomain=il

Learn more about Wiz at https://www.wiz.io/

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

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