E.57 The Realities Of Founding and Building A Plant-Based Recipe Kit Business with Martin Founder of Grubby

This week we are joined by Martin-Holden White Founder of Grubby the UK's First Plant-Based Recipe Kit.

Grubby is the UK's highest-rated recipe kit on Trustpilot, which happens to be 100% plant-based! They've grown from £0-5m in revenues inside 3 years with impressive 40x revenue growth in the past 2 years, having raised over £5m since they launched from angels, VC and crowdfunding. 

They have a customer base of over 50,000 subscribers and having started out packing themselves and delivering the kits by bike they now deliver thousands of boxes across the UK every week.

However this doesn't all happen overnight and in this episode, we dig a little deeper into Martin's story of how he did it, how the journey has been, the highs and the lows and everything in between.

The topics we discuss:

• Where the idea for Grubby came from?
• How you go about creating a plant-based recipe kit
• Pivoting due to the Pandemic
• Sustainability
• Finance and Funding
• Martin's personal diet and journey
• Being a solo entrepreneur and how that journey is
• The guilt when you are not working all the time
• Finding your balance

To check out more about Grubby head to https://grubby.co.uk/

To find out more about becoming a Greedy Vegan head to www.greedyvegan.uk

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