The GaryVee Audio Experience
The #1 Way to Build Brand in 2025
Apr 8, 2025
Discover how marketing has evolved from paid ads to harnessing the power of social media for brand visibility. Learn why attention is the most valuable asset in achieving success. The emphasis is on creating engaging content across various formats to capture and hold audience interest. Overcome negative biases against social media and see how thoughtful brand-building can lead to greater sales and personal achievements.
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Quick takeaways
- Attention is the most valuable asset for building a brand, requiring engagement through written, audio, and video content.
- Success in leveraging social media hinges on understanding effective strategies and focusing on the quality of content.
Deep dives
The Cost and Opportunity of Free Attention
Advertising has shifted dramatically from a model reliant on substantial costs to one where social networks provide free access to audiences. Traditionally, businesses had to spend on newspapers, billboards, and TV commercials to gain visibility. In contrast, platforms like Instagram and TikTok allow users to showcase their content without monetary investment. Despite this opportunity, many individuals fail to produce sufficient content to capitalize on this free attention, often blaming external factors rather than acknowledging their own shortcomings in engaging with the platforms.
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