The GaryVee Audio Experience The #1 Way to Build Brand in 2025
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Apr 8, 2025 Discover how marketing has evolved from paid ads to harnessing the power of social media for brand visibility. Learn why attention is the most valuable asset in achieving success. The emphasis is on creating engaging content across various formats to capture and hold audience interest. Overcome negative biases against social media and see how thoughtful brand-building can lead to greater sales and personal achievements.
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Traditional vs. Social Media Marketing
- Gary Vaynerchuk recounts how he had to pay for various advertising channels like newspapers, TV, billboards, and direct mail to market his dad's liquor store.
- Today, social media offers a free alternative to reach a global audience.
Free Attention on Social Media
- The world's attention is now on mobile devices, primarily through social networks, gaming, and entertainment.
- Social networks offer free brand building, unlike paid advertising platforms like Google AdWords.
Content Creation is Key
- Produce more content to capitalize on the free attention available on social media platforms.
- Don't blame the platform; improve your social media skills if you're not getting results.