Use This Marketing Framework To Build A Cult Brand
Jan 26, 2023
23:18
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Quick takeaways
Marketing is about storytelling, changing minds, and making an impact.
Brands should present an idealized and aspirational version of themselves to engage and captivate their audience.
Deep dives
The Power of Marketing Beyond Nuts and Bolts
Marketing is much more than what is typically discussed on most shows. Seth Godin's interview with Rich Roll highlights the importance of understanding that marketing is about more than just the tactical aspects. It involves storytelling, changing minds, and making an impact
The Desire for the Best Version of You
Seth Godin's interview suggests that people are not looking for the most authentic you, but rather the best version of you. In a world saturated with authenticity, marketers and brands need to focus on presenting an idealized and aspirational version of themselves to engage and captivate their audience.
Vision, Positioning, and Messaging in Marketing
Successful marketing involves a clear vision, thoughtful positioning, and effective messaging. Vision encompasses a point of view, a problem to solve, and a differentiated approach. Positioning involves defining a category and differentiating within it, while messaging entails crafting compelling narratives and resonating with the target audience. The intersection of these elements forms the foundation of strong marketing.
Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed, what top 3 skills intersect to turn YOU into a powerful marketer, what it takes to be a successful company today, and so much more.
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