Want to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. 

Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. 

Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. 

In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn’t always focus on conversion, and how to determine your customers’ subconscious needs.

Show Topics

• Go beyond A/B testing
• Discover customers’ subconscious needs
• Find out what’s actually important to customers
• Don’t get hung up on conversion rates
• Create a better life experience
• Ask about your customers
• Value qualitative research
• Educate others about CRO
• Cater to short attention spans
• Understand your customer before you write

Show Links 

• Check out SplitBase
• Follow Raphael Paulin-Daigle on LinkedIn
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/