The Business of Beauty: How Shani Darden Built a Multi-Million Dollar Brand

Feb 20, 2025

26:00

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Shani Darden, the founder of Shani Darden Skincare, has built a name as Hollywood’s go-to skincare expert. She is trusted by stars like Jessica Alba, Chrissy Teigen, and Kelly Rowland for her results-driven approach. After training under a top dermatologist, she developed her own formulations, launching her flagship studio in Beverly Hills in 2019 and securing a coveted spot at Sephora in 2020.

In this episode, Shani talks about how she went from mixing masks in her childhood home to creating one of the most sought-after skincare brands. She opens up about navigating the beauty industry, building a brand without a roadmap, and staying hands-on with clients while scaling a business. You’ll hear her insights on effective product development, the power of social media, and the strategies she learned over her career.

Timestamps:

[00:00] Introduction

[04:08] Creating Retinol Reform and entering the skincare industry

[05:14] Transitioning from service-based work to product development

[06:27] Challenges in launching a skincare brand

[07:35] The importance of trial and error in product creation

[08:42] How Sephora became a major retail partner

[09:56] The role of packaging and refining the brand

[10:45] Building a team that aligns with brand values

[11:33] Why hiring slow is crucial for long-term success

[12:18] Social media’s impact on personal branding

[13:09] How client feedback shapes product development