Traction Rebels and Missionaries: How Breaking Norms Helped Rafael Loureiro Raise $30M To Scale Wealth.com
In this episode, Rafael Loureiro, Co-Founder and CEO of Wealth.com, shares insights from his journey from CTO at Emailage (acquired for $500m by LexisNexis) to Cofounder and CEO at Wealth.com which recently closed a $30m Series A led by Google Ventures. Under Rafael's leadership, the platform has gained recognition as a leading technology provider in the trust category, serving over 500 wealth management firms and earning awards such as the Advisor Choice Award.
Specifically, Rafael discusses:
- How to transition from CTO to a CEO.
- Key lessons from scaling Emailage to a $500m exit, including the value of hiring the right team and setting a culture of ownership.
- Why startups should prioritize progress over perfection and deploy solutions iteratively.
- How to identify and recruit “missionary” talent who align with a company’s values.
- Strategies for pivoting go-to-market approaches based on customer feedback.
- Leveraging AI to enhance products without compromising compliance.
- The significance of building user-centric solutions through customer interviews and advisory boards.
Resources Mentioned:
https://www.linkedin.com/in/rafaelloureiro/
https://www.wealth.com/
Emailage -
https://www.linkedin.com/company/emailage/
https://www.wealthmanagement.com/industry-awards/2024-wealth-management-industry-awards-advisor-choice-awards
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