The Gstaad Guy Podcast Lori & Marci Hirshleifer: Owners of Hirshleifers – Legacy, Social Media, Style, Handbag Charms & Reinventing the Family Business
Aug 19, 2025
Lori and Marci Hirshleifer, co-owners of the luxury boutique Hirshleifers, share their journey of blending family ties with fashion. They discuss the evolution of handbag charms, revealing how they sparked a global trend. The duo dives into the significance of family dynamics in decision-making and their innovative approach to social media. With a focus on curating unique collections, they highlight their strategy for mixing legacy brands with emerging designers, all while maintaining authenticity in their brand story.
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Five Generations, From Furrier To Fashion
- Hirshleifers is a five-generation family business that started as a furrier in Brooklyn in 1905.
- Lori joined right after college and grew up learning every role in the store from receiving to cashier work.
Learn Every Role In The Store
- The family insists everyone learn all store functions so any member could run the shop single-handedly.
- They value doing tasks themselves and never asking staff to do something they wouldn't do.
COVID Fueled Their Social Breakthrough
- Their social media exploded during COVID when the store closed and they began selling via pictures, calls, and doorstep deliveries.
- That early online presence positioned Hirshleifers as a unique multi-brand retailer for remote customers.