Copywriters Podcast Secrets of Coaching Copywriters, With Matthew Volkwyn
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Oct 27, 2025 In this discussion, Matthew Volkwyn, a seasoned copywriter and coach, shares insights on empowering novice copywriters. He tackles common misconceptions, emphasizing that success doesn't come overnight and warns against overreliance on AI. Matthew highlights the importance of professionalism when interacting with clients and discusses his own journey into coaching. He also elaborates on the evolution of his program, Copy Dojo, detailing effective growth strategies and the challenges of maintaining originality in a landscape influenced by AI. A must-listen for aspiring copywriters!
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Copywriting Is A Craft, Not A Get-Rich Scheme
- Many newcomers treat copywriting as a quick money play driven by AI rather than a craft worth mastering.
- Matthew warns that real skill requires sustained effort, passion, and time to produce work clients will pay for.
Emotional Robustness Matters In Client Work
- Newer writers often lack resilience and real-world conflict experience, which shows up in client interactions.
- Matthew highlights the need to be professional, understand value, and not act like an order-taker.
From Nervous Speaker To Inner Circle Coach
- Matthew took over beginner coaching calls after senior writers left and grew into the role despite initial nerves.
- Running those four-hour calls for eight months taught him coaching, material development, and relatability with beginners.
