To grow your audience, make your content discoverable by showing up where your audience is and providing consistent value on social media.
Make your content compelling to your ideal audience by effectively communicating who you are and the value you provide across platforms.
Focus on creating valuable content that inspires action and engagement to retain your audience, leading to strong retention and repeat engagement.
Deep dives
Exposure: Getting in Front of Your Ideal Audience
Exposure, the first part of the EARS framework, is about making your content discoverable. To grow your audience, ensure people can find your content. Show up regularly where your audience is and provide value. Utilize social media profiles and optimize them to direct people to your primary content source.
Attraction: Making Your Content Compelling
Attraction, the A in EARS, focuses on making your content compelling to your ideal audience. Ensure that your content is attractive enough for your audience to take the next step. Use your available platforms effectively to communicate who you are and the value you provide.
Retention: Keeping Your Audience Engaged
Retention, represented by the R in EARS, emphasizes the ability of your content to retain an audience. If your content is valuable and keeps people coming back for more, you have a high retention score. Focus on creating content that inspires action and engagement, leading to strong retention.
Monetization: Turning Audience Engagement into Revenue
Monetization, the S in EARS, centers around generating revenue from your content offerings. Evaluate your products and offerings to ensure they resonate with your audience for successful monetization. Focus on enhancing exposure and attraction as well to boost your sales and revenue streams.
Final Thoughts on Implementing the EARS Framework
The EARS framework is a high-level guide to identify strengths and gaps in your content strategy. By focusing on exposure, attraction, retention, and monetization, you can develop specific tactics to improve each aspect effectively. Allocate your efforts across the framework to achieve balanced growth and engagement.
Podcasting Growth and Marketing Insights
Jeremy shared valuable insights on podcast growth and marketing strategies. By actively engaging with your audience in specific communities, you can naturally attract listeners to your content. His refined approach to evaluating content elements within the EARS framework provides a holistic view of audience engagement and revenue opportunities.
E28: Jeremy is the Founder of Podcast Marketing Academy, which is a podcast growth and marketing company helping scrappy podcast centric brands, networks and creators punch above their weight.
Today, I speak to him about the four key aspects of his excellent EAR$ framework: Exposure, Attraction, Retention, and Monetization. We also dig into how Jeremy implements them for his own content, and how you can implement them for your content.
*** EXCERPTS:
The Power of Newsletters: "I think that's a way easier ask just because of how we treat newsletters like we don't expect an immediate thing. It's almost like I'm going to subscribe now, and I know that I'm going to get the next newsletter."
— Jeremy Enns (9:44)
Optimizing Lead Magnets for Higher Conversion Rates: "I realized, like, I have kind of like a messaging problem and maybe a design problem where it doesn't feel legitimate or hooky or compelling enough. And that needed to change if I wanted to get more people onto the list."
— Jeremy Enns (13:09)
*** TOPICS:
How Jeremy Got Into Podcasting (3:10)
Introduction to the EAR$ Framework (6:11)
How to Get Your Content Exposure (7:04)
Using Newsletter For 'Exposure' to Podcast (8:31)
How to Attract Your Ideal Audience (11:41)
How to Retain Your Audience (15:22)
How to Analyze Retention For a Podcast (18:06)
Why a Big Audience Doesn't Translate to Sales & Monetization (23:34)
*** First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
