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Swisspreneur Show

EP #399 - Matthias Kaech & Adrian Riedo: Why IP Protection Matters to Startups

May 5, 2024
Matthias Kaech & Adrian Riedo discuss the necessity of IP protection for startups, covering topics like trademarks, patents, and global protection. They emphasize the value of early IP planning to impress investors and safeguard innovations.
47:00

Podcast summary created with Snipd AI

Quick takeaways

  • Ensure confidentiality of tech inventions to protect patents from public disclosure.
  • Choose appropriate IP protections (patents, trademarks, copyrights) based on company needs for solid startup foundation.

Deep dives

Importance of Integrating an IP Strategy

It is crucial for startups to prioritize and protect their intellectual property (IP) rights from the beginning. Startups need to integrate an IP strategy into their research and development as well as business strategies to avoid jeopardizing potential protections. Making conscious decisions about using patents, trademarks, designs, or copyrights is vital. Startups should analyze their products to determine which IP rights best protect their competitive advantage.

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