Indie Founder #349 - How Indie Makers Can Leverage Press Releases & Niche Marketing to Boost Visibility
Jun 26, 2025
In this insightful discussion, a breakthrough in entrepreneurial marketing is revealed. The speaker shares how focusing on niche press releases transformed their visibility. They initially struggled with traditional PR but found success by targeting specialized podcasting newsletters. The importance of connecting with the right audience through tailored outreach is emphasized. Listeners are encouraged to leverage these niche channels for their own projects, turning challenges into effective marketing strategies.
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Bootstrapping Versus VC Startups
- Bootstrapping and VC startups are fundamentally different paths with different goals and constraints.
- Tiago argues bootstrapped businesses must prioritize profitability and sustainable pay over rapid VC-driven growth.
Master Multiple Marketing Channels
- Learn multiple marketing channels instead of relying on one growth hack.
- Tiago recommends mastering cold emails, communities, SEO, and backlinks to reach users sustainably.
Failed Cold Outreach And Expensive PR Calls
- Tiago describes reaching out to major tech blogs and getting no replies from cold emails.
- He then tried Fiverr PR services but found their $5k packages and expensive promises unsuitable for a bootstrap company.