
Property Management Business 67. 2026 Rental Market Preview Part 2 - What to Expect with Jesse Lederman of Zelman
Dec 30, 2025
Jesse Lederman, Chief Financial Analyst at Zelman & Associates, shares insights on the evolving rental market landscape. He discusses how renewal rent growth is outpacing new move-in pricing due to renter stickiness and 'friction.' They explore rising days on market and maintenance costs, revealing surprising declines. The podcast highlights divergent behaviors in investor demand, with institutions pulling back while individual buyers seize opportunities. Jesse also forecasts potential stabilization and a rebound in new move-in rents as the spring leasing season approaches.
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Renewals Outpaced New Move-In Rents
- Renewal rents recently exceeded new move-in rents because tenants are sticky and face moving friction.
- That flip produced outsized blended rent growth despite flat or falling market rents.
Tenant Friction Gives Renewals Pricing Power
- Jesse Lederman attributes higher renewal pricing to tenant inertia and moving costs.
- New move-in renters have more leverage because they actively compare options and face more supply.
Report Blended Rent Growth Not Just Market Rents
- Blend new move-in and renewal rent changes to report true portfolio rent growth.
- Track blended rent growth to understand why earnings can look stronger than headline market rents.
