97. How to Prepare for Signal Loss with Sarah Polli

We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. 

Timestamp:

01:48 - Meet Sarah Polli

08:57 - Sarah’s Thoughts on Cookie Deprecation

14:08 - What Everyone Should Know About Signals and Signal Loss

18:41 - Where to Begin with the Cookie Deprecation

23:22 - Identifying How Things Are Measured

30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution

32:21 - Sarah’s Actionable Insight

34:14 - Sarah’s Definition of Programmatic Advertising

38:19 - How to Connect with Sarah

Guest Information:

• Sarah Polli - Senior Director of Marketing Technology at Hearts & Science
• • LinkedIn | Instagram

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• Hélène Parker - Chief Programmatic Coach
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• Clint Davis - Editor
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• Andria Singletary - Podcast Manager
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