The Marketing Architects Nerd Alert: The Sound of Brands
Apr 18, 2024
09:56
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore why some brand names are better than others. Like how the rhythmic and repetitive sounds of names like Coca-Cola, Kit Kat, and Lululemon can sway our feelings and decisions to buy.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
Argo, Jennifer & Popa, Monica & Smith, Malcolm. (2010). The Sound of Brands. Journal of Marketing - J MARKETING. 74. 97-109. 10.1509/jmkg.74.4.97.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore why some brand names are better than others. Like how the rhythmic and repetitive sounds of names like Coca-Cola, Kit Kat, and Lululemon can sway our feelings and decisions to buy.
Topics covered:
- [00:54] “The Sound of Brands”
- [02:23] How to choose the right brand name
- [04:48] Ice cream and... cat litter?
- [05:56] How suppressed emotions affect brand name reactions
- [06:35] How much rhyme is too much?
- [07:00] Positive effect and sound repetition make a difference
To learn more, visit marketingarchitects.com/podcast
Resources:
Argo, Jennifer & Popa, Monica & Smith, Malcolm. (2010). The Sound of Brands. Journal of Marketing - J MARKETING. 74. 97-109. 10.1509/jmkg.74.4.97.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.