Hustle & Flowchart: Mastering Business & Enjoying the Journey Luis Diaz - How To Growth Hack Your Content Marketing
We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “How To Get Your First 100,000 Podcast Downloads In The First 100 Days”.
Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher.
“That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz
Some Topics We Discussed Include:
- How to follow up after reaching out to podcasters
- Our awesome new kazoo jingle!
- How to use Facebook groups in your podcast strategy
- Quick and easy email follow up that get great results
- A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return
- The follow-up flowchart for podcasters
- A great way to get onto the top 10 podcasts in your niche
- And much, much more!
Contact Luis Diaz:
References and Links Mentioned:
- Get your free digital copy of Luis’ book
- Steve Larsen’s opt-in example for being a podcast guest
- Giveaway Funnel Example
- Pre-Subscribe Funnel Example
- Podchaser, Deezer, Castro, and Overcast for advertising
- PodcastDelivery.com
- PodNews.net
- Chartable.com
- How To Get Your First 100,000 Podcast Downloads In The First 100 Days on Amazon
- Words That Sell by Richard Bayan
- Big Podcasts by David Hooper
- Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, but also a private forum community, plus new training videos all the time with us and our guests.
- Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman. With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.
- Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after two weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop
- How To Build Relationships With Celebrities and Influencers - Jordan Harbinger
- How to Leverage Podcasting For Your Business - Charley Valher