Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) Get More Customers, Marketing Experts Share All | Alex Hormozi, Seth Godin, Jay Abraham, Kelly Roach | Entrepreneurship | YAPSnacks
Dec 2, 2022
Join marketing experts Kelly Roach, founder of an eight-figure coaching business, and Alex Hormozi, a renowned sales guru, as they unveil essential strategies for attracting and retaining customers. They discuss Kelly's Conviction Marketing Pyramid and the importance of building trust with your audience. Alex shares insights on the Value Equation, emphasizing how to maximize customer value. The conversation also touches on targeting a smallest viable audience and establishing yourself as an authority in your industry—crucial tips for any budding entrepreneur.
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Prefer Pull Over Push Marketing
- Use organic pull marketing as your long-term growth strategy instead of relying only on paid ads.
- Focus content on educational (how-to) and emotional (hope) topics to create a sustainable flywheel.
Pair How-To With Emotional Stories
- Start with how-to content to show competence and earn attention, but add emotional stories to retain your audience.
- Use hope marketing (stories of struggle and progress) to make followers feel connected and keep them coming back.
Use Conviction To Convert
- Declare strong, specific beliefs across your brand to become a trusted mentor and drive conversions.
- Conviction equals conversions: be confident about the results you deliver and communicate that certainty everywhere.