Chill & Prosper with Denise Duffield-Thomas

What are you really selling?

Aug 1, 2024

Understanding what you really sell is key, especially during tighter budgets. Discover how to communicate the true value of your services, like the accountability a personal trainer offers, rather than just the workouts. Explore ways to educate clients on the hidden costs of doing it themselves and the time savings your expertise provides. Plus, learn the importance of follow-ups and simplifying your booking process to engage potential clients effectively. It's all about clarity and connection!

28:02

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Quick takeaways

Understanding and communicating the deeper value of your service can help clients see the importance of hiring you over doing it themselves.

Regular follow-ups with potential clients can rekindle interest and increase bookings without relying on discounts or aggressive sales tactics.

Deep dives

The Importance of Self-Introduction

Introducing yourself clearly is crucial for establishing a personal connection in any professional setting. This includes stating your name and ensuring that others can pronounce it correctly. If individuals provide a mispronunciation of your name repeatedly, it can lead to misunderstandings and diminish the perceived value of your brand. Furthermore, the speaker highlights that effectively communicating your identity sets the foundation for future interactions and helps others remember who you are.

Create Commitment to Catalyze Creativity

01:23

Framing Shapes Perception

00:44

Delegate to Declutter

01:20

Intro

8min