The Andrew Faris Podcast The Data Doesnt Lie: E-Commerce Has Never Been Better (With Jeremiah Prummer)
Feb 17, 2025
Jeremiah Prummer, CEO of KnoCommerce and Stamped.io, shares his expertise in e-commerce and DTC brand optimization. He discusses the significant growth in online shopping post-pandemic and the importance of understanding consumer behavior through real-time data. Jeremiah reveals how tailored marketing strategies and insightful consumer confidence indices can enhance sales. He emphasizes the value of personalized shopping experiences and navigating niche markets to drive success in the ever-evolving e-commerce landscape.
AI Snips
Chapters
Transcript
Episode notes
E-commerce Growth
- E-commerce is thriving, with online retail making up a larger percentage of total US retail than ever.
- This growth presents a significant opportunity for businesses, especially as online retail continues to expand.
D2CCI: Real-Time Consumer Sentiment
- The Direct-to-Consumer Confidence Index (D2CCI) tracks consumer sentiment and its correlation with ad spend effectiveness.
- This real-time data provides valuable insights into future buying behavior, unlike the monthly Consumer Confidence Index.
True Classic's Success
- True Classic, a bootstrapped t-shirt brand, achieved significant revenue growth due to the large total addressable market (TAM) for basic apparel.
- This example highlights the importance of considering TAM and product category when evaluating e-commerce opportunities.