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The Andrew Faris Podcast
The Data Doesnt Lie: E-Commerce Has Never Been Better (With Jeremiah Prummer)
Feb 17, 2025
Jeremiah Prummer, CEO of KnoCommerce and Stamped.io, shares his expertise in e-commerce and DTC brand optimization. He discusses the significant growth in online shopping post-pandemic and the importance of understanding consumer behavior through real-time data. Jeremiah reveals how tailored marketing strategies and insightful consumer confidence indices can enhance sales. He emphasizes the value of personalized shopping experiences and navigating niche markets to drive success in the ever-evolving e-commerce landscape.
58:05
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Quick takeaways
- E-commerce has surged to 17% of total U.S. retail sales, marking a significant increase from 7% a decade ago.
- Understanding Total Addressable Market (TAM) is crucial as brands can greatly benefit from omnichannel strategies for overall revenue enhancement.
Deep dives
E-commerce's Rising Share of Retail
E-commerce has achieved its highest share of total U.S. retail sales, now accounting for 17% compared to just 7% about a decade ago. This growth is significant as online retail continues to expand relative to traditional brick-and-mortar stores. Although the surge during the COVID-19 pandemic contributed to this growth, trends suggest a sustainable increase moving forward. Experts predict that the online retail share could double or triple within the next decade, indicating a strong trajectory for e-commerce.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode