two & a half gamers two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review
This is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/dlBSemAPfmE
Agenda:
00:00 Intro
03:32 Matej with T-Shirt on (fans want, fans get)
04:05 Good Job Singular Webinar
04:49 Modern Arnold Schwarzenegger
05:12 Battle against the sexist ads begins
05:48 Sexist ads admon perspective
06:47 Decimals - the Signature admon move
10:38 Jakub thinks FTC blocks the M&A of Activision
12:46 Golds & Goblins intro
14:02 Felix & Jakub take a guess about certain monetisation strategy
15:19 UA channel mix of Gold & Goblins
16:49 How much money are they spending?
17:27 Cats come here for decimals!
17:40 EHM!
18:25 Creative strategy
19:43 Matej makes a surprise prediction
21:21 Ad monetisation deep dive
21:59 Give me your lunch decimals!
25:17 Scandinavians love Goblins!
26:42 Admon is working super well, dont touch it!
27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me
27:45 Idle genre history lesson
34:49 Gold & Goblins core gameplay
39:19 Pacing is important for exponential growth
40:00 Design space for system and vectors
40:15 Felix wants to hear about the ads, Felix wants to hear about the ads
44:36 Little bit of the game design improvements
45:10 JAKUB HAS SEEN IT ALL
47:20 People should talk about the game more, its excellent!
48:28 Retention numbers
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Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/
Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing