Former White House Digital Strategy Director and Biden's Deputy Campaign Manager, Rob Flaherty, discusses Biden's online strategy, navigating the changing media landscape, leveraging TikTok, integrating ads with grassroots engagement, and promoting unity and inclusivity in political campaigns.
Utilizing private internet spaces is crucial for engaging voters in the digital era.
Biden campaign values diverse perspectives and encourages participation based on shared values.
Personalized content distribution aids in reaching wider audiences for political campaigns.
Deep dives
Betty's Revolutionary Kid's Bedding Design
Kids now have the independence to make their beds effortlessly with Betty's innovative zip-together bedding, combining a fitted sheet, top sheet, and comforter all in one. This unique design fosters a sense of achievement for kids and simplifies morning routines for parents.
Fidelity's Advisory Services for Financial Growth
Fidelity's dedicated advisors offer comprehensive wealth management plans to help clients unlock their financial potential, guiding them towards openings doors to enriching experiences like summer vacations and winter getaways.
Joe Biden's Inclusivity in Campaign Support
Joe Biden's campaign welcomes supporters who acknowledge that while Biden may not align on every issue, he stands for progress and democracy. The campaign values diverse perspectives, encouraging voters to participate regardless of differing viewpoints.
Rob Flaherty Discusses Biden's Digital Campaign Strategy Evolutions
Rob Flaherty delves into how digital strategies have evolved post-2020 election, highlighting the significance of engaging voters through private internet spaces and the role of personalized content distribution in reaching broader audiences.
Navigating the Shifting Media Landscape for Voter Engagement
Campaigns adapt to the changing media environment by diversifying engagement tactics, leveraging social media, and steering efforts towards authentic conversations with core and new supporters, advocating for active participation in shaping democracy and protecting freedoms.
Can Biden outpost Trump in the run up to 2024? Why is the president on TikTok if he wants to ban it? Rob Flaherty, former White House Director of Digital Strategy and current Deputy Campaign Manager for Biden joins Offline to explain. Jon and Rob talk about the ways the media environment has changed since 2020, how the Biden campaign is cutting through the noise this time around, and the importance of acknowledging voters’ frustrations.
For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode