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19min chapter
The Biden Campaign’s Plan to Beat Trump Online
Offline with Jon Favreau
Evolution of Digital Strategy in Political Campaigns
An in-depth discussion between Rob Flaherty and John Favreau on the changing digital landscape in political campaigns post-2020 election. Topics covered include leveraging TikTok, personalized news consumption, diversifying media approaches, and refining messaging through testing. Emphasis is placed on relational community organizing, utilizing personal networks, and starting conversations online to effectively engage with target voters.
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Discover
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